7 Reasons Why You Should Hire a Web Design Agency
There's no doubt that having a website for your business is necessary. However, with so many DIY website solutions available, many business owners believe there is no reason to hire a professional web design agency. While organizations can get by with a homemade website, the majority of for-profit businesses will benefit greatly from hiring a web design agency. In this article, we will discuss the top ten reasons why businesses benefit greatly from using a professional web design agency.
1. Experience
An experienced web design agency will hire a team of professional web designers, each with years of experience creating websites. They've encountered almost every design, style, business, and technical challenge imaginable, and they know how to create, upgrade, and repair them all. With this experience, they can easily create a website that looks and functions in ways that most ordinary people cannot.
2. Resources
A web design agency has access to professional resources that most people do not. Professional design agencies have exclusive access to certain tools, web development kits, and add-ons. These resources enable design firms to create and edit high-quality, visually appealing images. Web design companies use cutting-edge technology to keep your website up to date and running at peak performance.
Additionally, an agency would incorporate the most recent designs and bug fixes as they became available. These resources would be prohibitively expensive to purchase individually, but agencies can spread the cost across all their clients, making it more affordable in the long run.
3. Search Engine Optimization (SEO)
There's no doubt you've heard about the importance of Search Engine Optimization (SEO), but properly implementing it requires thorough research and the ability to stay on top of changing trends. This is another important area where a good web design agency can assist your website. Most agencies will understand the most recent SEO requirements and how to ensure that your website receives the most traffic in the shortest amount of time.
For example, if you’re in Montreal, search for web design Montreal or [your city or area] web design agency to get targeted experts in your area. This means that your website is discovered by more people who require your services or products. More website visibility leads to new customers, increased sales, and a healthier bottom line for your company.
4. Saves You Money
As a business owner, your schedule is most likely full. Creating and maintaining your company's website is a time-consuming task that you may be unable to handle. Furthermore, you do not want to take on work that takes you away from high-level tasks that require your attention. Hiring professionals to create your website saves you time and energy that can be put to better use.
It's tempting to try to save a few bucks by doing it yourself or buying a website builder like Wix, WordPress, or Squarespace. However, each of these services offers limited support and options. This forces you to spend hours searching for fixes online or pay more money for expensive upgrades to customize the design of your website.
Hosting, email, plugins, and support packages that are billed monthly or annually may also include additional hidden fees. What you thought would cost a few hundred dollars at most could easily cost several thousand dollars per year. When you factor in the time you'll spend learning the platform, editing your content, and troubleshooting issues, the cost becomes even higher. This is why working with a professional web design agency can save you both time and money.
5. Professionalism
You work your ass off to ensure your business looks and works as a professional, without compromising the work quality. Your website should also communicate this. Believe it or not, people decide whether to stay or leave your website within the first few seconds of their visit. Approximately 75% of people online judge a company's credibility based on its website.
The way your website appears and functions influences whether a potential customer chooses you or a competitor. A fast, responsive, and easy-to-use website provides a positive user experience, which leads to online visitors trusting your company. These engaged website users then convert into leads, signups, and sales. A web design agency understands how to enhance your brand and make it easy for your online customers to interact with your products and services.
6. Mobile-First Design
According to a recent study, 57% of global online traffic comes from mobile devices. In addition, 90% of the internet community uses a smartphone or tablet. Websites cannot continue to reach their intended audience unless they are mobile-friendly. As a result of this growing trend, Google has adopted Core Web Vitals as an SEO ranking signal.
Websites with better mobile design can now rank higher than those optimized solely for desktop. A web design agency understands how to optimize for Core Web Vitals and create websites with mobile-first design principles.
Only professional web designers can master the art of creating a website that works well on both desktop and mobile platforms. Tapping into their expertise will result in a more engaging website that ranks higher in search engines.
7. Ease of Use for Customers
Professional web designers research websites and user behavior on them. They understand what issues or designs will entice users and which will repel them. Certain characteristics make a website user-friendly, and you must incorporate them into your site. Without them, people will become frustrated and leave before learning about you and your business.
A web design agency understands how to arrange forms, page content, navigation bars, and calls to action to provide the best possible user experience. The goal of a website is to draw people in so they can actively engage with what your company has to offer. Online visitors want to find answers to their questions quickly.
