What Keywords Should I Use? Guide to Choosing SEO Keywords

What Keywords Should I Use? Guide to Choosing SEO Keywords

Search Engine Optimization (SEO) is at the core of digital marketing, and keyword research is one of its most crucial elements. If you're asking yourself, "What keywords should I use?", you're already on the right track. Choosing the right SEO keywords can make the difference between a successful content strategy and one that gets buried in the search engine abyss.

In this comprehensive guide, we’ll take a deep dive into keyword selection—from understanding your audience’s intent to using powerful tools for research and analysis. Whether you're an entrepreneur, content creator, or digital marketer, this guide will equip you with everything you need to dominate your niche.

🔍 What Are SEO Keywords?

SEO keywords are the words and phrases that people type into search engines when looking for information, products, or services. They connect your content with users actively searching for what you offer.

For example, if you sell handmade candles, keywords like "soy candles," "handmade candles near me," or "eco-friendly candles" could be relevant.

Choosing the right keywords ensures your website shows up when and where it matters.

🧠 Understanding Search Intent: The Foundation of Keyword Strategy

Before diving into tools and tactics, it's critical to understand search intent. There are typically four main types of search intent:

1. Informational

Users want to learn something. Examples:

• “How to choose a yoga mat”
• “Benefits of green tea”

2. Navigational

Users are looking for a specific website or brand. Examples:

• “YouTube login”
• “AAMAX digital marketing”

3. Transactional

Users are ready to buy. Examples:

• “Buy iPhone 15 Pro Max”
• “SEO services in New York”

4. Commercial Investigation

Users are researching before buying. Examples:

• “Best digital marketing agencies”
• “Top rated SEO tools 2025”

When selecting keywords, align them with the intent behind your target audience's queries. If you run an online store, you’ll likely focus more on commercial and transactional keywords. If you run a blog, informational keywords may dominate.

🧰 Tools to Find the Right Keywords

There are many keyword research tools—both free and paid—that can help you uncover high-potential keywords. Here are some of the most effective:

✅ Google Keyword Planner

Free with a Google Ads account. Great for PPC and SEO insights.

✅ Ahrefs

An industry leader offering keyword difficulty scores, SERP analysis, and competitor research.

✅ SEMrush

Ideal for finding keyword gaps, related keywords, and keyword trends.

✅ Ubersuggest

A user-friendly tool that gives keyword ideas, competition metrics, and search volume.

✅ Answer the Public

Excellent for uncovering long-tail keywords based on actual questions users ask.

✅ Google Search Console

See which queries are already driving traffic to your site. Optimize those for better rankings.

🧪 How to Choose the Right SEO Keywords

Let’s break down the actual process of selecting keywords that will drive traffic and conversions.

1. Start with a Seed List

Begin with a brainstormed list of basic terms related to your niche or business. If you're a pet store owner, you might start with:

• Pet food
• Dog toys
• Cat litter
• Aquarium setup

2. Expand Using Tools

Plug these into tools like Ahrefs, Ubersuggest, or SEMrush to generate keyword variations and long-tail keywords.

For example:

• “Grain-free dog food for small breeds”
• “Natural cat litter with odor control”
• “How to set up a freshwater aquarium”

3. Analyze Keyword Metrics

Pay attention to these key metrics:

• Search Volume: Number of times a keyword is searched monthly.
• Keyword Difficulty (KD): A score showing how hard it is to rank for a keyword.
• Cost-per-click (CPC): Useful if you're also running paid ads.
• Click-through rate (CTR): Indicates how often people click on organic results.

4. Check the Competition

Type your keyword into Google and analyze:

• Who’s ranking? (Are they big brands?)
• What kind of content ranks? (Blog posts, product pages, videos?)
• Can you realistically compete?

Use Ahrefs or SEMrush to analyze the domain authority and backlink profile of your competitors.

5. Choose a Mix of Head, Body, and Long-Tail Keywords

• Head Keywords: Single words (e.g., “shoes”) – high volume, high competition.
• Body Keywords: 2-3 words (e.g., “running shoes”) – moderate volume and competition.
• Long-Tail Keywords: 4+ words (e.g., “best trail running shoes for flat feet”) – lower volume, high intent, easier to rank.

📊 Keyword Mapping: Assign Keywords to Pages

Once you've chosen your keywords, organize them based on your website's structure. Assign each keyword (or group of related keywords) to a specific page or blog post.

Example:

• Homepage: "Full-Service Digital Marketing Agency"
• Service Page: "Affordable SEO Services for Small Businesses"
• Blog Post: "How to Choose the Right SEO Agency in 2025"

Avoid keyword cannibalization—where multiple pages compete for the same keyword. This confuses search engines and dilutes rankings.

🧱 On-Page Optimization for Selected Keywords

After choosing keywords, make sure to implement them effectively in your content.

Optimize:

• Title Tags: Include primary keyword near the beginning.
• Meta Descriptions: Use relevant keywords naturally.
• Headings (H1, H2, etc.): Break up content and include variations of your keyword.
• Body Content: Naturally include primary and secondary keywords.
• URL Slugs: Keep them short and keyword-rich.
• Alt Text: Describe images using relevant keywords.
• Internal Links: Link to other related pages using descriptive anchor text.

📈 Monitor, Measure, and Adjust

Keyword strategy isn’t one-and-done. Track your rankings using tools like:

• Google Search Console
• SEMrush
• Ahrefs Rank Tracker

Key Metrics to Monitor:

• Organic traffic
• Bounce rate
• Conversion rate
• Click-through rate (CTR)
• Average ranking position

If certain keywords aren’t performing, reassess the content, update it, or test alternate keywords.

🤖 What About AI and Voice Search?

With the rise of AI and voice assistants (e.g., Alexa, Siri), users are searching in more natural, conversational ways. Optimize your content for question-based keywords and long-tail phrases like:

• “What’s the best time to post on Instagram in 2025?”
• “Where can I find affordable SEO services near me?”

These types of queries often have less competition and can be highly targeted.

🛠️ Local SEO Keywords for Brick-and-Mortar Businesses

If you serve a specific geographical area, focus on local SEO keywords. For example:

• “Digital marketing agency in Austin”
• “SEO services for dentists in Chicago”

Use tools like Google My Business, Moz Local, and BrightLocal to manage and optimize your local SEO presence.

🚀 Let the Experts Handle It: Hire AAMAX for SEO Services

Choosing and optimizing the right keywords can be complex and time-consuming. If you want to focus on growing your business while experts handle your digital strategy, hire AAMAX.

Why AAMAX?

• ✅ Over a decade of experience in SEO, web development, and digital marketing.
• ✅ Customized keyword research based on industry trends and user behavior.
• ✅ Full-service support—from strategy to execution and reporting.
• ✅ Proven track record of ranking businesses on the first page of Google.

Whether you're launching a startup or scaling an established brand, AAMAX helps you grow visibility, traffic, and revenue through effective SEO strategies.

Explore their full range of services including:

• Web Development
• Search Engine Optimization
• Paid Advertising
• Content Marketing
• Social Media Management

Visit 👉 aamax.co and schedule a consultation today!

📚 Final Thoughts

Keyword research is both an art and a science. It requires you to understand your audience, dig into data, analyze competitors, and strategically implement insights. The right keywords will drive targeted traffic, generate leads, and ultimately grow your business.

To recap:

• Know your audience's search intent.
• Use reliable tools for data-driven decisions.
• Choose a balanced mix of keywords.
• Optimize content effectively.
• Monitor performance and adapt as needed.

And if you'd rather leave the heavy lifting to the pros, don't hesitate to partner with AAMAX—your trusted ally in the ever-evolving world of SEO and digital marketing.

Ready to rank higher and grow faster? The keywords you choose today could shape the success of your business tomorrow.