Types of PPC: 10 Types of Paid Advertising to Grow Your Business
Pay-Per-Click (PPC) advertising is one of the most powerful digital marketing tools available to businesses today. Whether you're a startup trying to drive traffic to your website or an established brand looking to expand your reach, PPC offers scalable, measurable, and cost-effective solutions.
In this article, we’ll break down 10 key types of PPC advertising that can help you grow your business. Each type has unique strengths, targeting options, and use cases — and understanding them can dramatically improve your ROI.
For expert help with your PPC strategy, consider partnering with AAMAX — a full-service digital marketing agency offering Web Development, SEO, and Paid Advertising services tailored to your business needs.
1. Search Advertising (Google Ads & Bing Ads)
Search advertising is the most common form of PPC. It involves placing ads on search engine results pages (SERPs), typically through Google Ads or Microsoft Bing Ads.
Benefits:
- High intent: Users are actively searching for your product or service.
- Precise targeting based on keywords, location, device, and time.
- Immediate visibility on top of search results.
Use Case:
Ideal for businesses that want to capture users at the moment they are ready to buy or inquire. Great for local services, eCommerce, and B2B.
Pro Tip: Hire AAMAX to perform professional keyword research and write compelling ad copy that converts.
2. Display Advertising
Display ads are image-based and appear on websites, apps, and videos that are part of a display network like the Google Display Network (GDN).
Benefits:
- Incredible reach (GDN reaches over 90% of global internet users).
- Highly visual — perfect for brand awareness campaigns.
- Advanced targeting: interest-based, contextual, and demographic targeting.
Use Case:
Best for retargeting campaigns and top-of-the-funnel awareness.
3. Social Media Advertising
Platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and Pinterest offer powerful PPC opportunities. These platforms allow businesses to create targeted ad campaigns based on user behavior and interests.
Benefits:
- Advanced audience targeting (demographics, interests, behaviors).
- Interactive formats: stories, carousels, video ads.
- Great for building brand identity and customer engagement.
Use Case:
Perfect for B2C businesses, eCommerce stores, and companies aiming for viral engagement or community building.
Want to boost your social PPC performance? AAMAX offers fully managed social media advertising services for businesses of all sizes.
4. Remarketing / Retargeting Ads
Remarketing is the process of targeting users who’ve previously visited your website or interacted with your content but didn’t convert. This is done using tracking pixels and cookies.
Benefits:
- Higher conversion rates due to audience familiarity.
- Reinforces brand awareness.
- Customizable ad creatives based on user behavior.
Use Case:
Effective in nudging potential customers who abandoned their cart or left without taking action.
5. Shopping Ads (Google Shopping / Bing Shopping)
Google Shopping ads allow eCommerce businesses to display product images, titles, pricing, and store information directly in SERPs.
Benefits:
- Product visibility at the top of search results.
- Rich visuals increase click-through rate (CTR).
- High ROI for online retailers.
Use Case:
Must-have for eCommerce websites. Perfect for promoting product catalogs and seasonal offers.
Need a custom eCommerce PPC plan? Let AAMAX manage your Google Shopping and product feed optimization.
6. Video Advertising (YouTube & Other Platforms)
Video PPC ads run primarily on YouTube, but also on other platforms like Facebook, Instagram, and TikTok. These include in-stream ads, bumper ads, discovery ads, and more.
Benefits:
- High engagement and shareability.
- Great for storytelling and product demos.
- Target by interest, demographics, behavior, and keywords.
Use Case:
Best for brand storytelling, tutorials, reviews, and events. Ideal for B2C, SaaS, and personal brands.
7. Gmail Sponsored Promotions (GSP)
GSP ads are interactive ads that appear in Gmail users’ inboxes, typically in the Promotions tab. Clicking the ad expands it into a full email-sized ad.
Benefits:
- Highly personalized and non-intrusive.
- Great for lead generation and eCommerce offers.
- Works well with custom audience lists.
Use Case:
Email-style campaigns with promotional content, discount codes, or limited-time offers.
8. Local Service Ads (Google Guaranteed)
Google’s Local Service Ads (LSAs) help businesses connect with local customers searching for services like plumbing, electrical, real estate, etc.
Benefits:
- Pay-per-lead (not per click).
- Appear at the very top of Google search.
- “Google Guaranteed” badge builds trust.
Use Case:
Essential for local businesses wanting more calls and appointments in their service area.
Want your business to appear above Google Ads? Get listed with LSAs through AAMAX.
9. Amazon Advertising (Sponsored Products, Brands, Display)
Amazon PPC allows sellers to promote their products within the Amazon ecosystem. These ads can appear in search results and product pages.
Benefits:
- Buyer-ready audience.
- Different ad types: Sponsored Products, Sponsored Brands, and Display Ads.
- Ideal for ranking new products.
Use Case:
Vital for Amazon sellers looking to increase product visibility and sales.
10. Native Advertising
Native ads match the look and feel of the platform they’re shown on, appearing as recommended content or sponsored articles. Common platforms include Taboola, Outbrain, and Yahoo Gemini.
Benefits:
- Less disruptive than traditional ads.
- High CTR and content engagement.
- Great for storytelling and thought leadership.
Use Case:
Used for content amplification, brand awareness, and lead nurturing via blogs, whitepapers, and videos.
How to Choose the Right PPC Type for Your Business
Choosing the best PPC platform depends on your business goals, target audience, and budget. Here's a quick guide:
| Business Goal | Best PPC Type | |-----------------------------|------------------------------------------| | Immediate Sales | Search, Shopping, Amazon | | Brand Awareness | Display, Social Media, Video, Native | | Retention & Re-engagement | Remarketing, Gmail Ads, Social Retargeting | | Local Leads | Local Service Ads, Search Ads | | Product Launch | Video Ads, Social Ads, Display |
Need help building a tailored PPC plan? AAMAX specializes in creating high-performing paid advertising strategies.
Why Hire AAMAX for PPC & Digital Marketing?
AAMAX is a full-service digital marketing agency offering:
- Expert PPC management across all major platforms.
- Web development to ensure your landing pages convert.
- SEO services to improve your organic visibility.
- Data-driven strategies customized for your business goals.
With AAMAX, you get more than just clicks — you get qualified leads, brand growth, and measurable ROI.
💡 Ready to take your advertising to the next level? Hire AAMAX today for expert PPC and digital marketing solutions.
Final Thoughts
PPC advertising is a cornerstone of modern digital marketing. With so many different types of PPC available, the key is understanding where your audience is, how they behave, and what stage they’re at in the buying journey.
Whether it’s Google Ads, Facebook campaigns, or Amazon product promotions, PPC offers tremendous opportunity — if you know how to use it right.
Looking for results, not just impressions? Get in touch with AAMAX to elevate your PPC campaigns today.
This article was brought to you by AAMAX – your trusted partner in Web Development, SEO, and Digital Marketing.
