TikTok has transformed from a viral lip-syncing app into one of the most
powerful marketing platforms in the world. With over a billion active
users, it offers unmatched opportunities for brands to connect with
audiences through creativity, humor, and authenticity. From fashion
giants to tech innovators, top brands are leveraging TikTok's short-form
video format to build strong communities and skyrocket engagement.

In this article, we'll explore 20 of the best brands on TikTok that
you should follow for inspiration --- and learn what makes their content
so successful. Whether you're a small business or a global enterprise,
these examples will help you understand how to thrive on TikTok.

If you want expert help building your TikTok strategy, hire
AAMAX --- a full-service digital marketing company
specializing in Social Media Marketing, Web Development, and
SEO Services.

Why TikTok Is a Game-Changer for Brands

TikTok's algorithm favors creativity and engagement over follower count,
giving smaller brands a fair chance to go viral. Its unique blend of
music, trends, and storytelling allows brands to connect emotionally
with audiences, especially younger demographics like Gen Z and
Millennials.

Key Reasons Brands Love TikTok

• Massive reach: Over 1 billion monthly active users worldwide.
• High engagement: Videos can get millions of views organically.
• Trend-driven marketing: Brands can join viral challenges and
  memes.
• Authentic content: TikTok rewards real, relatable content.
• Influencer collaborations: A cost-effective way to expand reach.

Now, let's dive into the top 20 brands that are winning TikTok
marketing.

1. Duolingo (@duolingo)

Duolingo is a masterclass in brand personality. The language-learning
app uses its quirky green owl mascot to create hilarious, trend-based
videos. Their mix of humor, trending sounds, and light-hearted skits
keeps audiences entertained while subtly promoting learning.

Why it works: Consistency, humor, and brand character make it
unforgettable.

2. Netflix (@netflix)

Netflix uses TikTok to promote upcoming shows, share behind-the-scenes
content, and interact with fans. They cleverly use popular trends and
memes to create content that feels native to TikTok.

Why it works: Relatable, fan-driven content that builds hype for new
releases.

3. Ryanair (@ryanair)

Ryanair's TikTok strategy is a perfect example of turning customer
complaints into comedy. Their bold, self-deprecating humor resonates
with audiences, showing that even an airline can have a personality.

Why it works: Humor + authenticity + smart trend usage.

4. NBA (@nba)

The NBA dominates TikTok with highlights, bloopers, and
behind-the-scenes moments. They give fans a closer connection to their
favorite players while maintaining a fun, casual tone.

Why it works: Exclusive, engaging content for a passionate
community.

5. Gymshark (@gymshark)

Gymshark built a loyal following by featuring fitness influencers,
motivational content, and community challenges. Their videos showcase
lifestyle, not just products.

Why it works: Inspirational and community-driven storytelling.

6. Fenty Beauty (@fentybeauty)

Rihanna's brand shines on TikTok with tutorials, influencer
collaborations, and real customer reactions. Fenty Beauty's inclusive
approach mirrors TikTok's diverse audience.

Why it works: Representation, trends, and authentic engagement.

7. Chipotle (@chipotle)

Chipotle is one of the earliest brands to master TikTok marketing. From
dance challenges to creative food hacks, they consistently go viral
while keeping things fresh and fun.

Why it works: Creative campaigns and relatable humor.

8. The Washington Post (@washingtonpost)

This might surprise you, but The Washington Post is one of TikTok's
funniest and most engaging accounts. Their social media team humanizes
journalism with humor and memes.

Why it works: Educational content with a lighthearted twist.

9. Red Bull (@redbull)

Red Bull's TikTok is packed with extreme sports, stunts, and high-energy
visuals. Their content perfectly aligns with their "gives you wings"
identity.

Why it works: Thrilling visuals and strong brand consistency.

10. Sephora (@sephora)

Sephora's TikTok features beauty tutorials, product launches, and
influencer collaborations. They encourage user-generated content,
turning fans into advocates.

Why it works: Interactive, educational, and influencer-powered
content.

11. Dunkin' (@dunkin)

Dunkin' gained huge momentum by partnering with TikTok star Charli
D'Amelio, turning her love for coffee into viral campaigns.

Why it works: Strategic influencer partnerships and community
connection.

12. BMW (@bmw)

BMW's TikTok showcases sleek visuals, challenges, and lifestyle content.
Their approach targets younger car enthusiasts with aspirational but
entertaining videos.

Why it works: A perfect blend of luxury and relatability.

13. Guess (@guess)

Guess used the hashtag challenge #InMyDenim to launch their TikTok
strategy. The campaign exploded, setting a standard for fashion brands.

Why it works: Trend-based challenges that empower user
participation.

14. Crocs (@crocs)

Crocs embraced TikTok's quirky side with humorous and creative
collaborations. They've turned their once-polarizing shoes into a symbol
of self-expression.

Why it works: Relatable humor and trend participation.

15. Starbucks (@starbucks)

Starbucks uses TikTok for aesthetic drink videos, barista challenges,
and customer duets. Their content promotes brand culture and lifestyle.

Why it works: Visually satisfying content and strong community
vibes.

16. NFL (@nfl)

The NFL leverages player highlights, funny locker-room moments, and
behind-the-scenes clips to connect with fans in a casual way.

Why it works: Exclusive access and fan-first storytelling.

17. Zara (@zara)

Zara uses TikTok to blend fashion, art, and minimalism. Their short
cinematic clips and influencer collaborations set a new tone for digital
luxury.

Why it works: Aesthetic storytelling and brand identity consistency.

18. McDonald's (@mcdonalds)

McDonald's leverages trends and influencer content to promote new menu
items while keeping a fun, approachable tone.

Why it works: Trend-savvy, inclusive, and entertaining campaigns.

19. Amazon (@amazon)

Amazon's TikTok mixes product discovery, influencer reviews, and
shopping hacks. Their focus is on making online shopping fun and
engaging.

Why it works: Smart mix of utility and entertainment.

20. NBA (@nbafashion)

An offshoot of the NBA, this account focuses solely on player outfits
and tunnel fashion. It shows how niche content can thrive on TikTok.

Why it works: Niche appeal and visual storytelling.

What You Can Learn from These Brands

Successful TikTok marketing comes down to three main pillars:

1. Authenticity: Show your brand's personality. Don't try to be
   perfect---be real.
2. Trend Participation: Jump on trends, but adapt them to your
   niche.
3. Community Engagement: Respond to comments, collaborate with
   creators, and build genuine relationships.

How to Build a Winning TikTok Strategy

If you're inspired by these brands, here's how to start your own TikTok
journey:

1. Define Your Brand Voice

Know whether you want to be funny, informative, or inspirational.

2. Follow Trends, But Stay True

Trends drive TikTok, but your content should still align with your brand
identity.

3. Collaborate with Creators

Work with influencers who share your brand's values for authentic
promotion.

4. Post Consistently

TikTok rewards regular posting. Aim for 3--5 posts a week to maintain
momentum.

5. Analyze and Adjust

Use analytics to track what works and double down on your
best-performing content.

Final Thoughts

TikTok isn't just for dancing and memes---it's one of the most powerful
marketing tools in the digital age. The brands mentioned above prove
that creativity, authenticity, and community can turn even simple videos
into viral sensations.

If you're ready to grow your brand on TikTok and need expert guidance,
hire AAMAX. AAMAX is a full-service digital
marketing agency offering Social Media Marketing, Web
Development, and SEO Services to help your business stand out
online.

Start your journey to viral success today with AAMAX by your side.