20 Best Brands on Snapchat to Follow
Snapchat has evolved into a dynamic social media platform where creativity meets authenticity. With over 400 million daily active users, brands have embraced Snapchat to connect with audiences through fun filters, behind-the-scenes content, and interactive stories. Unlike other platforms that prioritize polished perfection, Snapchat thrives on real-time engagement and spontaneity --- making it the perfect space for brands that want to showcase personality and foster genuine connections.
In this article, we'll explore the 20 best brands on Snapchat to follow --- those who've mastered the art of engagement, storytelling, and innovation. Whether you're a marketer looking for inspiration or a social media marketing, these brands will help you understand what truly works on Snapchat.
1. Taco Bell (@tacobell)
Taco Bell has been a Snapchat marketing pioneer since day one. The brand uses the platform to launch new menu items, showcase humorous content, and connect with its fan base through playful storytelling. Their famous Cinco de Mayo taco face lens broke records with over 224 million views in a single day.
Why follow: For hilarious, creative content and sneak peeks of new menu items that perfectly align with Snapchat's youthful, fun-loving vibe.
2. Nike (@nike)
Nike uses Snapchat to inspire and engage athletes and fitness enthusiasts. Through exclusive athlete interviews, event highlights, and motivational clips, Nike seamlessly merges sports and storytelling.
Why follow: Expect behind-the-scenes access to major sporting events and motivational content that fuels your passion for fitness.
3. Amazon (@amazon)
Amazon creatively uses Snapchat for product launches, seasonal deals, and sneak previews. The brand also taps into AR lenses for interactive shopping experiences, giving users a taste of innovation while staying fun and relatable.
Why follow: Stay updated on the latest product trends and limited-time deals directly from one of the world's biggest eCommerce giants.
4. National Geographic (@natgeo)
Few brands tell stories better than National Geographic. On Snapchat, they bring breathtaking visuals and compelling storytelling right to your screen. Expect stories about wildlife, exploration, and the wonders of the natural world.
Why follow: Perfect for anyone who loves learning about the planet in visually stunning, snackable content.
5. Netflix (@netflix)
Netflix knows how to entertain --- and its Snapchat presence proves it. They share exclusive clips, fun quizzes, and AR filters tied to new shows. The platform also allows fans to engage directly with trending series through creative challenges.
Why follow: For exclusive sneak peeks, humor, and clever promotional campaigns that feel organic and fun.
6. Adidas (@adidas)
Adidas uses Snapchat to celebrate sports culture, streetwear, and influencer collaborations. Their campaigns often combine storytelling with fan-generated content, creating a community-driven brand experience.
Why follow: To get behind-the-scenes access to new collections, athlete collaborations, and global events.
7. McDonald's (@mcdonalds)
McDonald's connects with its audience using creative filters, fun contests, and behind-the-scenes content from events and product launches. Their campaigns often target young audiences with humor and positivity.
Why follow: Because who doesn't love seeing what McDonald's is cooking up next --- literally and figuratively?
8. Audi (@audi)
Audi uses Snapchat to blend luxury with innovation. Their creative storytelling showcases sleek designs, driving experiences, and product launches. The brand often uses vertical storytelling to highlight how technology meets lifestyle.
Why follow: For elegant visuals, futuristic vibes, and car-lover content that oozes sophistication.
9. Sephora (@sephora)
Sephora's Snapchat strategy revolves around makeup tutorials, influencer collaborations, and beauty hacks. They use AR lenses that allow users to virtually try on makeup before buying, offering a seamless mix of utility and engagement.
Why follow: For makeup tips, beauty inspiration, and product previews that keep you ahead of trends.
10. Starbucks (@starbucks)
Starbucks leverages Snapchat to promote new drinks, share seasonal offers, and highlight its community involvement. Their snaps often feature aesthetic visuals and feel-good moments --- the perfect blend of coffee and creativity.
Why follow: For delicious drink ideas, heartwarming content, and limited-edition product announcements.
11. CNN (@cnn)
CNN uses Snapchat Discover to deliver bite-sized news stories in an engaging format. It's journalism reimagined for the digital age --- visual, concise, and accessible to younger audiences.
Why follow: To stay informed with breaking news and global stories presented in an easily digestible way.
12. Disney (@disney)
Disney's Snapchat is pure magic. From sneak peeks of new films to park behind-the-scenes content, it's a dream come true for fans of all ages. The brand's storytelling shines on Snapchat through captivating visuals and nostalgia.
Why follow: To experience the magic of Disney wherever you go.
13. Gatorade (@gatorade)
Gatorade's sports-driven Snapchat content highlights athletes, workouts, and hydration tips. Their AR experiences, such as the Serena Williams game filter, have gone viral for blending creativity with fitness culture.
Why follow: For athletic inspiration, fun filters, and motivational stories that energize you.
14. Vans (@vans)
Vans' Snapchat captures the essence of skate culture, creativity, and youth expression. They showcase live event coverage, collaborations, and artistic campaigns that resonate with their core audience.
Why follow: For authentic, edgy, and inspiring content that celebrates individuality.
15. The Washington Post (@washingtonpost)
The Washington Post was one of the first major publishers to embrace Snapchat Discover. They produce engaging mini-stories covering politics, world news, and culture --- designed to inform younger readers in an interactive way.
Why follow: For informative yet visually compelling news coverage that fits into your daily scroll.
16. Red Bull (@redbull)
Red Bull's Snapchat is a rush of adrenaline --- featuring extreme sports, stunts, and behind-the-scenes event coverage. Their storytelling is high-energy, captivating, and visually stunning.
Why follow: To experience the thrill of adventure and the limits of human potential.
17. BuzzFeed (@buzzfeed)
BuzzFeed's Snapchat content is bold, entertaining, and meme-worthy. They share quizzes, challenges, and listicles designed to make users laugh and share with friends.
Why follow: For a daily dose of humor and relatable internet culture content.
18. Gucci (@gucci)
Gucci's Snapchat presence blends luxury with digital innovation. Their campaigns use augmented reality, creative filters, and influencer collaborations to engage modern consumers.
Why follow: For a peek into the world of luxury fashion and cutting-edge design.
19. NBA (@nba)
The NBA's Snapchat account is a slam dunk for basketball fans. It features game highlights, locker room moments, and behind-the-scenes footage from players and events.
Why follow: To stay connected to the game you love through immersive, real-time storytelling.
20. General Electric (@generalelectric)
GE may not be the first brand you think of for Snapchat, but their creative science and innovation storytelling is second to none. They use the platform to make technology and engineering fun, sharing experiments, inventions, and educational snippets.
Why follow: For fascinating science content that makes you smarter while keeping things fun.
Why Following Brands on Snapchat Matters
Following brands on Snapchat isn't just entertainment --- it's education in digital storytelling. Each brand on this list demonstrates how to authentically connect with audiences by embracing creativity, real-time engagement, and a touch of personality. For businesses, Snapchat remains an untapped opportunity to reach Gen Z and Millennials where they spend most of their time.
Ready to Level Up Your Snapchat Strategy?
If you're inspired by how these brands leverage Snapchat, it's time to bring your own brand to life on social media. Partner with AAMAX --- a full-service digital marketing company offering Web Development, Digital Marketing, and SEO Services. AAMAX's team of creative experts can help you craft a data-driven Snapchat strategy that turns viewers into followers, and followers into loyal customers.
