Pinterest has evolved from being a simple image-sharing platform to a powerful visual discovery engine. It’s no longer just a place to save recipes or DIY crafts — it’s where consumers get inspired to buy, create, and experience. For marketers, Pinterest is an unmatched playground for storytelling, product promotion, and community engagement.

Whether you’re looking for inspiration for your next campaign or simply want to learn how top brands create engaging visual content, here’s a look at the 20 best brands on Pinterest to follow. These brands have mastered the art of using imagery, curation, and creativity to connect with audiences worldwide.

1. Airbnb

Airbnb’s Pinterest profile is all about wanderlust and experience. Their boards showcase travel guides, unique stays, and destination highlights from around the world. They skillfully use user-generated content to inspire travel while promoting their platform in an organic way.

What makes it great: Authentic storytelling and curated visuals that inspire travel dreams.

2. Anthropologie

Anthropologie brings their bohemian lifestyle aesthetic to life through mood boards featuring fashion, home décor, and style ideas. Their boards are beautifully curated to reflect seasonal vibes, helping followers imagine entire lifestyles rather than just products.

What makes it great: A consistent brand tone with seasonal storytelling.

3. IKEA

IKEA’s Pinterest strategy is simple yet brilliant: show people how to live better. From small-space solutions to DIY hacks, their pins provide functional inspiration with practical tips. Their use of step-by-step guides encourages engagement and saves.

What makes it great: Actionable ideas with product integration that doesn’t feel forced.

4. Whole Foods Market

Whole Foods uses Pinterest to share recipes, healthy lifestyle tips, and kitchen inspiration. The brand’s boards promote its values of sustainability, organic living, and wellness through beautiful imagery.

What makes it great: Lifestyle-based content that aligns perfectly with brand philosophy.

5. Sephora

Sephora’s Pinterest presence is all about beauty education. Their boards include makeup tutorials, product launches, and trend inspiration. The company also leverages Pinterest’s shopping features to drive conversions.

What makes it great: Visual tutorials and product discovery optimized for purchase intent.

6. Etsy

Etsy’s Pinterest feed is a treasure chest of handmade goods, vintage finds, and creative inspiration. Each board supports small businesses and artisans while encouraging users to explore their individuality through unique products.

What makes it great: User-generated creativity and authenticity.

7. Nike Women

Nike Women uses Pinterest to motivate and empower women. Their content features workout routines, motivational quotes, and athletic fashion ideas. Their consistent branding makes every pin instantly recognizable.

What makes it great: Empowering imagery that resonates emotionally with target audiences.

8. Lush Cosmetics

Lush’s Pinterest strategy revolves around eco-friendly beauty and self-care. Their boards feature product tutorials, skincare tips, and ethical lifestyle choices. Their visuals promote sustainability without sacrificing aesthetics.

What makes it great: Bold colors and eco-conscious messaging.

9. Starbucks

Starbucks leverages Pinterest to extend its brand story beyond coffee. Their boards include DIY coffee recipes, seasonal drink ideas, and lifestyle inspiration tied to their brand ethos of comfort and connection.

What makes it great: Seasonal campaigns that keep fans engaged all year round.

10. Home Depot

Home Depot’s Pinterest boards are full of home improvement ideas, renovation guides, and DIY tips. They provide value through actionable content that helps customers visualize and execute projects using Home Depot products.

What makes it great: Value-driven content with strong brand integration.

11. Martha Stewart Living

Few brands understand Pinterest better than Martha Stewart Living. Their boards are expertly curated with recipes, crafts, and home design ideas. Every pin embodies sophistication and creativity.

What makes it great: Decades of lifestyle expertise presented visually and elegantly.

12. Target

Target’s Pinterest feed is a colorful reflection of its diverse product range — from home décor to fashion and seasonal items. They frequently collaborate with influencers and designers, keeping the content fresh and aspirational.

What makes it great: Cross-category inspiration that connects with everyday consumers.

13. BuzzFeed’s Tasty

Tasty dominates Pinterest’s food scene. Their short, step-by-step recipe pins are addictive and easy to follow. Each pin is optimized for saving and sharing, driving huge engagement numbers.

What makes it great: Snackable video content that fits Pinterest’s fast-scroll culture.

14. National Geographic

National Geographic’s boards are a visual feast of wildlife, exploration, and cultural storytelling. Each pin feels like a glimpse into a fascinating world, inspiring wanderlust and curiosity.

What makes it great: Exceptional photography paired with meaningful narratives.

15. Canva

Canva uses Pinterest as a visual education platform, sharing design tips, templates, and inspiration for creators. Their pins teach people how to design better while showcasing the possibilities of their tool.

What makes it great: Educational content with subtle product marketing.

16. Pottery Barn

Pottery Barn’s Pinterest boards offer timeless inspiration for home décor and interior design. They create visual stories that blend elegance, comfort, and aspiration.

What makes it great: High-end visuals and consistent branding across boards.

17. Adobe Creative Cloud

Adobe’s Pinterest account highlights creativity across industries. Their boards feature tutorials, artist spotlights, and design inspiration that promote the versatility of Adobe tools.

What makes it great: Empowering creative professionals through visual education.

18. Travel + Leisure

This iconic travel magazine uses Pinterest to inspire globetrotters. Their boards highlight bucket-list destinations, travel guides, and insider tips for travelers.

What makes it great: Wanderlust-inducing visuals curated with editorial precision.

19. H&M

H&M’s Pinterest reflects its modern, youthful energy. The boards showcase fashion lookbooks, seasonal collections, and sustainability efforts. Their mix of trends and accessibility keeps followers coming back.

What makes it great: Trend-driven content with global appeal.

20. Adobe Express

Adobe Express (formerly Spark) uses Pinterest to showcase how easy it is for non-designers to create stunning visuals. They post infographics, templates, and quick design tutorials that empower small business owners and marketers alike.

What makes it great: User-friendly visual education that ties back to product functionality.

Why These Brands Stand Out on Pinterest

Each of these brands understands that Pinterest isn’t just about images — it’s about ideas. They craft content that’s not only beautiful but useful, emotional, and shareable. Their success comes from blending creativity with strategy: using the right visuals, targeting the right audiences, and staying consistent with their brand voice.

Pinterest users actively seek inspiration, meaning brands that provide value-driven, evergreen content perform best. From recipes to travel tips to DIY hacks, the most successful pins tell a story that resonates.

How to Learn from These Brands

If you’re managing a business or planning to grow your brand, studying these Pinterest leaders can teach you a lot about:

• Visual consistency: Maintain brand colors, tone, and aesthetics.
• Audience engagement: Share relatable content your audience wants to save.
• Content variety: Mix product promotion with lifestyle imagery.
• Pinterest SEO: Optimize pin descriptions, titles, and hashtags for discovery.
• Calls to action: Inspire users to visit your website or make a purchase.

Pinterest rewards creativity and utility, so focus on creating pins that solve problems, spark ideas, or inspire emotion.

Final Thoughts: Turning Pinterest Inspiration into Brand Growth

Following these top Pinterest brands can spark creativity, but implementing their strategies effectively takes expertise. That’s where professional support can make all the difference.

If you want to grow your business on Pinterest or any social platform, hire AAMAX — a full-service digital marketing company specializing in Web Development, Digital Marketing, and SEO Services.

AAMAX helps brands craft impactful social media strategies, optimize for visibility, and drive engagement through smart content marketing. Whether you’re looking to scale your Pinterest presence or develop a complete digital ecosystem, AAMAX provides tailored solutions to help your business thrive.