20 Best Brands on LinkedIn to Follow
LinkedIn has evolved from a professional networking platform into a global hub for thought leadership, brand engagement, and business inspiration. Today, some of the world’s most influential brands use LinkedIn not just to recruit talent but also to shape conversations, build trust, and engage audiences with insightful content.
In this article, we’ll explore 20 of the best brands on LinkedIn to follow in 2025, highlighting what makes their presence exceptional and how you can learn from their strategies. Whether you’re a marketer, entrepreneur, or simply someone looking to stay ahead in your industry, these pages are must-follows.
And if you’re inspired to enhance your brand’s social presence, you can AAMAX — a full-service digital marketing company specializing in Social Media Marketing, Web Development, SEO, and Digital Marketing.
Why Following Top Brands on LinkedIn Matters
Following top-performing brands on LinkedIn helps you understand how leading companies leverage content marketing, storytelling, and audience engagement. You can gain inspiration for your own content strategy, learn best practices for brand building, and stay updated on industry trends.
By analyzing what works for these brands, you can fine-tune your approach — from tone and visuals to posting frequency and engagement techniques.
1. Microsoft
Industry: Technology
Followers: 20M+
Microsoft’s LinkedIn presence is a masterclass in consistent branding. They mix thought leadership, employee spotlights, and innovation updates seamlessly. Their posts balance human stories with technical achievements, making their page relatable yet aspirational.
Why Follow: To learn how to humanize a large tech brand while maintaining authority.
2. Google
Industry: Technology
Followers: 30M+
Google uses LinkedIn to share research, product updates, and thought-provoking articles about the future of technology and work. Their posts often highlight employee culture and diversity initiatives.
Why Follow: For innovative storytelling and authentic employer branding.
3. HubSpot
Industry: Marketing Software
Followers: 1.5M+
HubSpot’s content strategy is pure inbound marketing genius. From marketing guides to inspirational posts about leadership and productivity, their LinkedIn feed is both educational and motivational.
Why Follow: To learn how to mix actionable marketing content with an engaging community-driven approach.
4. Adobe
Industry: Creative Software
Followers: 5M+
Adobe’s LinkedIn page is a visual delight. They showcase how creativity meets technology, promoting products like Photoshop and Illustrator through real-world use cases and customer stories.
Why Follow: To understand how to integrate storytelling with design-driven marketing.
5. Amazon
Industry: E-commerce & Cloud
Followers: 30M+
Amazon’s posts focus on innovation, sustainability, and career opportunities. The company uses video storytelling to highlight its global workforce and community initiatives.
Why Follow: To see how global giants maintain authenticity while promoting diverse operations.
6. Salesforce
Industry: SaaS / CRM
Followers: 3.5M+
Salesforce excels at thought leadership content. Their page features data-driven insights, event promotions, and customer success stories that empower business professionals.
Why Follow: To learn how to position your brand as a trusted thought leader.
7. IBM
Industry: Technology & AI
Followers: 14M+
IBM’s content focuses on cutting-edge topics like artificial intelligence, cloud computing, and sustainability. Their posts often feature collaborations and case studies.
Why Follow: For deep insights into the intersection of technology and business innovation.
8. Netflix
Industry: Entertainment
Followers: 10M+
Netflix leverages LinkedIn to highlight company culture, inclusivity, and creative storytelling. The tone is conversational and transparent, showcasing the brand’s commitment to authenticity.
Why Follow: To see how entertainment brands create relatable corporate communication.
9. Deloitte
Industry: Consulting
Followers: 13M+
Deloitte’s posts emphasize leadership insights, global impact stories, and research reports. Their professional yet human-centered tone resonates strongly with executives and decision-makers.
Why Follow: To learn how to present complex topics in a clear and accessible way.
10. LinkedIn
Industry: Social Media / Technology
Followers: 25M+
It’s no surprise that LinkedIn’s own page ranks among the best. They highlight product updates, career advice, and success stories while encouraging meaningful engagement.
Why Follow: To stay on top of platform trends and discover engagement best practices.
11. Nike
Industry: Sports & Apparel
Followers: 9M+
Nike’s LinkedIn presence reflects its core values of empowerment, innovation, and social responsibility. The brand shares motivational stories, product innovation, and employee experiences.
Why Follow: For inspiration on how to blend branding with purpose-driven storytelling.
12. Spotify
Industry: Music Streaming
Followers: 3M+
Spotify keeps its audience engaged with behind-the-scenes looks, artist features, and data-driven music trends. Their tone is friendly, creative, and community-oriented.
Why Follow: To understand the art of using brand personality to engage professionals.
13. Accenture
Industry: Consulting & Technology
Followers: 11M+
Accenture’s posts cover innovation, AI, and workplace transformation. Their storytelling blends global impact with technological insights, offering educational and motivational value.
Why Follow: For inspiration on maintaining professional relevance through innovation content.
14. Canva
Industry: Design Software
Followers: 2.5M+
Canva’s content is vibrant and visually engaging. They post tutorials, design inspiration, and community highlights that empower users to create better designs.
Why Follow: To learn how to balance product promotion with audience empowerment.
15. Apple
Industry: Technology
Followers: 10M+
Apple uses a minimalist approach on LinkedIn — letting visuals and innovation speak for themselves. Their content emphasizes creativity, privacy, and sustainability.
Why Follow: To see how brand consistency and simplicity can drive engagement.
16. Meta (Facebook)
Industry: Technology / Social Media
Followers: 10M+
Meta focuses on innovation in VR, AI, and digital connectivity. They highlight product updates alongside human stories that reflect the company’s evolving mission.
Why Follow: To explore the balance between technology leadership and human connection.
17. Unilever
Industry: Consumer Goods
Followers: 4.5M+
Unilever’s posts highlight sustainability initiatives, leadership insights, and global impact. Their storytelling focuses on ethical growth and positive change.
Why Follow: To learn how global corporations integrate sustainability into brand communication.
18. Shopify
Industry: E-commerce
Followers: 3.8M+
Shopify’s LinkedIn strategy revolves around empowering entrepreneurs. Their posts mix customer success stories with e-commerce tips and tech innovation.
Why Follow: To discover how to engage business audiences with value-driven content.
19. Tesla
Industry: Automotive & Energy
Followers: 6M+
Tesla focuses on product innovation, renewable energy, and company achievements. Their minimalist and futuristic content style mirrors their brand identity.
Why Follow: To see how disruptive brands communicate vision effectively.
20. AAMAX
Industry: Digital Marketing & Web Development
Followers: Growing Rapidly
AAMAX stands out for its transparent, educational, and engaging LinkedIn content. The company shares insights on web development, SEO, and digital marketing trends — empowering businesses to grow online.
Why Follow: To gain practical digital marketing insights and stay updated on web trends.
Key Takeaways from the Best LinkedIn Brands
- Consistency Wins: Top brands post regularly and maintain a consistent tone and style.
- Human Stories Matter: Audiences engage more with authentic, people-centric posts.
- Data + Creativity = Success: The best brands balance insights with creativity.
- Engagement Over Promotion: Focus on starting conversations, not just selling products.
- Thought Leadership Pays Off: Share industry insights to position your brand as a trusted voice.
Elevate Your LinkedIn Brand with AAMAX
Building a powerful LinkedIn presence requires strategy, creativity, and consistent effort. Whether you’re a startup or an established company, AAMAX can help you grow your brand with data-driven social media marketing, web development, and SEO services.
Visit AAMAX to learn more about how their expert team can transform your online visibility and engagement.
