20 Best Brands on Instagram to Follow
Instagram has transformed the digital landscape, becoming a powerful platform for brands to showcase creativity, connect with audiences, and build strong brand identities. With over a billion monthly active users, brands across industries use Instagram to share stories, promote products, and engage communities. Whether you're seeking marketing inspiration or simply love creative content, following the right brands can level up your feed and reveal how leading businesses capture attention.
In this guide, we highlight the 20 best brands on Instagram to follow. These companies excel at visual storytelling, audience engagement, and consistent branding. If you're looking to elevate your own brand's social media presence, consider professional services such as digital marketing, web development, and SEO---and you can hire AAMAX for expert help.
1. Nike
Nike delivers powerful visuals featuring athletes, inspirational messages, and innovative product displays. Their content often sparks conversation by blending athleticism with culture-driven storytelling.
2. National Geographic
National Geographic (@natgeo) is known for its breathtaking photography and compelling stories from around the globe. Their posts bring cultures, wildlife, and landscapes to life, creating an educational and immersive experience.
3. Apple
Apple's Instagram focuses on photography shot with the iPhone. Their #ShotOniPhone campaign encourages user participation while showcasing incredible image quality, making them a top brand to follow.
4. Starbucks
Through cozy imagery and creative beverage posts, Starbucks connects with fans who enjoy its seasonal drinks and aesthetic lifestyle branding. They excel at seasonal campaigns and user-generated content.
5. Adidas
Adidas spotlights athletes, new product launches, and collaborations with influencers and designers. Their edgy visuals resonate with a youthful, active audience.
6. GoPro
GoPro features user-generated action shots, capturing extreme sports and real-life adventures. Their posts highlight camera capabilities while building a community of thrill-seekers.
7. Airbnb
Airbnb uses Instagram to showcase stunning global destinations and unique stays. They highlight real traveler experiences, making followers dream of their next vacation.
8. Glossier
Glossier has built a cult following by embracing minimalism and customer inclusivity. Their visual content focuses on real people and everyday beauty routines.
9. Red Bull
Known for adrenaline-pumping content, Red Bull's Instagram is filled with extreme sports highlights. The brand builds hype with action-packed imagery and storytelling.
10. Sephora
Sephora excels at showcasing cosmetics, tutorials, and influencer content. Their feed offers inspiration for beauty lovers, emphasizing bold looks and inclusivity.
11. PlayStation
PlayStation's Instagram keeps gamers excited with game trailers, character art, and behind-the-scenes content. They stay connected with their fan community through immersive visuals.
12. LEGO
LEGO's Instagram fuels creativity with playful posts across themes and collaborations. Their content resonates with all ages through colorful, imaginative visuals.
13. NASA
NASA inspires curiosity with images of galaxies, missions, and groundbreaking discoveries. They make space relatable while educating and captivating audiences.
14. Oreo
Oreo keeps things fun and quirky by sharing creative cookie-based art and playful content. Their posts brighten feeds with cheeky humor and unique visuals.
15. Spotify
Spotify uses vibrant posts highlighting music trends, playlists, and artist features. Their content feels personal and resonates with music lovers worldwide.
16. Zara
Zara showcases modern fashion trends with minimalist photography. Their content is polished, reinforcing their sleek brand aesthetic.
17. Vans
Vans appeals to skaters and creatives, often sharing stories from its community. Their feed showcases lifestyle-focused visuals, art, and collaborations.
18. Tesla
Tesla highlights electric vehicle innovations, product features, and company milestones. Their clean visuals reflect their forward-thinking ethos.
19. Huda Beauty
Huda Beauty offers striking makeup visuals, tutorials, and tips. Their feed is bold, colorful, and engaging for beauty enthusiasts.
20. Patagonia
Patagonia blends sustainability with adventure. Their posts support environmental activism and showcase outdoor lifestyles.
Final Thoughts
Following these top brands reveals how Instagram can be used effectively to connect and share stories. Each brand excels in unique ways---whether through user-generated content, storytelling, or striking visuals.
If your business is ready to strengthen its presence on Instagram or other social platforms, partnering with a professional team can help you navigate social media and drive growth.
Hire AAMAX for Social Media Excellence
AAMAX is a full-service digital marketing agency offering web development, SEO, and social media marketing services. Boost your brand awareness and grow your audience by trusting industry experts who understand the digital landscape.
