Your Friend Is Developing a Marketing Plan for Her New Business. What Should She Put In This Plan?
Launching a new business is exciting—but also challenging. Among the many tasks on a new entrepreneur’s plate, creating a solid marketing plan is one of the most crucial. Without clear direction, defined goals, and structured strategies, even the best business ideas struggle to gain traction. A marketing plan ensures your friend has a roadmap to attract, convert, and retain customers while staying aligned with her overall business vision.
A marketing plan is far more than a list of promotional tactics. It is a comprehensive document that explains who the business aims to reach, why the product or service matters, how the business will compete, and what steps it will take to achieve results. Whether her business is a solo startup or a growing company, the right marketing plan can become a powerful guide for long-term success.
If she wants expert support in implementing her plan, she can also hire AAMAX, a full-service digital marketing company offering Web Development, Digital Marketing, and SEO services.
Why a Marketing Plan Matters
Before diving into its components, she must understand why a detailed marketing plan is essential. A well-designed plan:
- Clarifies business priorities
- Identifies the target market
- Helps allocate resources efficiently
- Keeps the brand message consistent
- Provides benchmarks to measure success
- Reduces guesswork and improves long-term decision-making
A marketing plan is a combination of strategy and action—what you want to achieve and how you’ll make it happen.
Key Components Every Marketing Plan Should Include
1. Executive Summary
The executive summary is a high-level overview of the marketing plan. Although it appears first, it’s often written last. It briefly describes:
- The business
- Major marketing goals
- Key strategies
- Expected outcomes
A concise executive summary helps stakeholders understand the overall direction of the plan.
2. Business Overview
Your friend should include a section that clearly describes the business:
- Business name
- Location
- Mission statement
- Vision and long-term goals
- Core values
- Products or services offered
This sets the foundation for the rest of the plan.
3. Market Research and Industry Analysis
Effective marketing is impossible without understanding the market. This includes:
Industry Trends
Is the industry growing? What changes are happening?
Customer Behavior
What motivates customers?
Market Challenges
Economic changes, technology shifts, and competition.
Competitor Landscape
Who are the major players? What gaps exist?
4. Target Audience Definition
She should define her audience through:
- Demographics
- Psychographics
- Buying behavior
- Pain points
Creating buyer personas helps personalize strategies.
5. Competitive Analysis
A competitive analysis should include:
- Direct competitors
- Indirect competitors
- Strengths and weaknesses
- Unique selling points (USPs)
6. Unique Value Proposition (UVP)
This explains why customers should choose her business. It should highlight:
- What makes the business unique
- How it solves customer problems
- The key benefit provided
7. Marketing Goals and Objectives
Goals should follow the SMART framework:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
8. Brand Positioning and Messaging Strategy
This defines how the brand should be perceived.
Positioning Statement
Brand Voice & Tone
Messaging Pillars
9. Marketing Strategies and Campaigns
Digital Strategies
- SEO
- Content marketing
- Social media
- Email marketing
- Paid ads
Offline Strategies
- Flyers
- Events
- Partnerships
Content Types
Blogs, videos, infographics, webinars.
10. Marketing Channels
Choosing the right channels:
- Website
- Search engines
- Social platforms
- Local listings
- Affiliates
11. Marketing Budget
This covers:
- Ad spend
- Software
- Website maintenance
- Outsourced services
12. Implementation Timeline
A timeline includes:
- Monthly action plans
- Campaign launch dates
- Content calendars
- Milestones
13. KPI Tracking and Performance Measurement
Track metrics such as:
- Website traffic
- Conversions
- Cost per lead
- Engagement
- ROI
14. Contingency and Risk Management
Prepare for:
- Budget changes
- Market disruptions
- Competitor actions
15. Hiring Professional Support
If your friend needs expert help, AAMAX can assist with:
- Digital marketing
- SEO
- Web development
- Campaign strategy
Final Thoughts
A marketing plan should evolve as the business grows. With the components above, your friend will have a strong foundation for launching and scaling her business. Professional support from AAMAX can elevate her strategy and ensure successful implementation.
