Search engine optimization (SEO) can be broken down into several categories. Broadly speaking, however, it can be split into local SEO and national SEO, with both offering their pros and cons.

Depending on your type of business - and the customers you’re targeting - one could be better worth it than the other. So, local SEO vs. national SEO; what are they, and which one’s worth
focusing on?

Local SEO vs. National SEO: What’s the Difference?

Local SEO

As the name suggests, local SEO focuses on ranking well for local searches. It’s the perfect approach for companies that only service small geographic areas. Plumbers and other craftspeople, as well as small retailers and other small businesses are the best examples of this. The process involves ranking for a search phrase and the relevant geographic area, being as specific as possible with these keywords.

National SEO

National SEO can best be seen as almost the complete opposite of local SEO. It focuses on increasing brand visibility across the country, and it takes a broader approach to ranking online. It’s a great investment for companies that have national branches and potential customers across the country, like ecommerce firms.

Local SEO and national SEO both boast their pros and cons. A lot of this depends on your kind of business and the customers you’re targeting. If you’re debating local SEO vs. national SEO, it’s worth talking to a professional marketing company.

At AAMAX, we’ll develop the right SEO strategy for your needs. Place an order today, and you’ll start seeing results before you know it.