Instagram has become one of the most powerful platforms for sharing visual content, building brand awareness, and connecting with audiences. While creating original posts is essential, reposting can be an effective way to engage your audience, showcase user-generated content, and keep your feed active without creating everything from scratch.

However, reposting on Instagram is not just about clicking a button and sharing—it involves understanding Instagram’s policies, respecting content ownership, and choosing the right reposting method for your brand or personal profile.

In this guide, we’ll walk you through everything you need to know about how to repost on Instagram, the best practices to follow, and a bonus section on 10 tips for decreasing web page load times, which is crucial for anyone linking their Instagram audience back to their website.

Why Reposting on Instagram Matters

Reposting is a great way to:

• Share user-generated content (UGC) to build trust
• Showcase collaborations and partnerships
• Keep your profile active without creating every post from scratch
• Engage with your community by featuring their content
• Provide variety to your feed with different perspectives

Brands, influencers, and individuals often use reposting to maintain consistency in their posting schedule and strengthen relationships with followers.

The Rules: Permissions and Credit

Before you repost anything, you must understand Instagram’s copyright rules and community guidelines.

• Ask for permission: Always request consent from the original poster before sharing their content.
• Give proper credit: Tag the creator in the caption and/or photo and mention them clearly.
• Avoid editing without consent: Altering someone’s work without permission can lead to issues.
• Follow fair use: If in doubt, get explicit permission instead of assuming it’s okay.

How to Repost on Instagram: 5 Main Methods

There’s no single built-in “repost” button on Instagram, but there are several ways to share someone else’s content responsibly.

1. Using the Share to Story Feature

• Open the post you want to share.
• Tap the paper airplane icon under the post.
• Select “Add Post to Your Story.”
• Customize with text, stickers, or GIFs before publishing.
• Tag the original creator.

Best for: Short-term sharing, limited to 24 hours.

2. Taking a Screenshot (for Photos)

• Capture a screenshot of the post.
• Crop it to remove the Instagram interface.
• Upload it as your own post.
• Always mention the creator in the caption and tag them.

Best for: Quick reposts, though quality may be lower.

3. Using Third-Party Repost Apps

Apps like Repost for Instagram or InstaRepost allow you to share posts while automatically crediting the original user.

• Download a reposting app.
• Copy the Instagram post link.
• Open the app, paste the link, and customize how the credit appears.
• Share it to your feed.

Best for: High-quality reposts with built-in credit features.

4. Copy Link and Post Manually

• Copy the link of the original post.
• Download the content using a third-party tool (with permission).
• Upload it to your feed or story with proper credit.

Best for: Brands managing content partnerships.

5. Reposting Videos to IGTV or Reels

• Ask permission from the creator.
• Download the video.
• Upload to IGTV or Reels with full credit.

Best for: Repurposing high-value video content.

Best Practices for Reposting on Instagram

To ensure your reposting strategy supports your growth goals and builds positive relationships:

• Maintain aesthetic consistency: Ensure reposted content aligns with your brand’s style.
• Limit reposting: Balance original content with shared content to maintain authenticity.
• Use hashtags: Combine your own hashtags with those used by the original creator for maximum reach.
• Write engaging captions: Add value to the repost with your own insights or commentary.
• Tag strategically: Tag the original creator and relevant brands to increase exposure.
• Engage with the source: Comment on and like the original post before or after reposting.

Why Businesses Should Repost

For businesses, reposting is a powerful marketing tool. It allows you to:

• Highlight customer testimonials and experiences
• Showcase your products in real-life scenarios
• Build a sense of community and loyalty
• Reduce content creation costs

When linking your Instagram audience to your website, make sure the website is fast and optimized—because even the best social media strategy fails if visitors leave due to slow load times.

10 Tips for Decreasing Web Page Load Times

Your Instagram marketing efforts will drive traffic to your website, but if your site loads slowly, you’ll lose visitors before they convert. Website speed is also a key ranking factor for search engines.

Here’s how to make your site lightning-fast:

1. Optimize Images

Compress and resize images using tools like TinyPNG or ShortPixel. Use modern formats like WebP for better compression.

2. Use a Content Delivery Network (CDN)

CDNs distribute your website files across multiple servers, allowing visitors to download content from a server closer to their location.

3. Minimize HTTP Requests

Reduce the number of elements (images, scripts, CSS files) that need to load on each page.

4. Enable Browser Caching

Store static resources locally on a visitor’s browser so they don’t have to reload them on every visit.

5. Minify CSS, JavaScript, and HTML

Remove unnecessary spaces, comments, and code to make files smaller and faster to load.

6. Choose a High-Performance Hosting Provider

Your hosting provider impacts site speed. Choose one that offers high uptime, scalability, and SSD storage.

7. Reduce Redirects

Each redirect adds extra load time. Keep them to a minimum and update outdated URLs.

8. Implement Lazy Loading

Only load images or videos when they are about to appear in the visitor’s viewport.

9. Use GZIP Compression

Enable GZIP compression on your server to reduce the size of files sent to the browser.

10. Limit Plugins and External Scripts

Too many plugins or third-party scripts slow your site. Keep only essential ones and ensure they’re optimized.

Combining Instagram Reposting with a Fast Website

When you repost on Instagram, you often direct your followers to your website for more information, product details, or special offers. If your site loads quickly, visitors are more likely to stay, engage, and make a purchase. A slow website, however, can undo all the hard work you put into building your Instagram audience.

Final Thoughts

Reposting on Instagram is an effective strategy for keeping your feed fresh, engaging your audience, and building community. By following best practices, respecting creators, and maintaining a balance between original and shared content, you can maximize the benefits of reposting.

At the same time, optimizing your website’s load time is essential for converting the traffic your Instagram strategy generates. When your social media presence and website performance work hand-in-hand, you create a seamless journey from discovery to conversion.

If you want professional help in improving your online presence, from social media strategies to website optimization, consider partnering with AAMAX. AAMAX is a full-service digital marketing company offering Web Development, Digital Marketing, and SEO Services to help you grow your brand, attract more customers, and increase revenue.