Why a Strong Position Description Matters

Hiring great marketing talent starts with a clear, compelling position description. A vague or bloated job posting attracts the wrong candidates and wastes hiring managers' time. At AAMAX.CO, we've helped numerous clients build internal marketing teams and craft digital marketing roles that align with their growth goals.

The right description isn't just a list of duties — it's a signal of your company's culture, expectations, and ambition.

Core Responsibilities to Include

Every digital marketing role should clearly articulate what success looks like. Common responsibilities include developing and executing multi-channel campaigns, managing SEO and paid media performance, creating content strategies, overseeing social media, and reporting on KPIs to leadership.

Senior roles often add ownership of marketing budgets, vendor and agency management, cross-functional collaboration with sales and product, and team leadership. Be specific about which channels the person will own and how their work ties to revenue.

Required Skills and Qualifications

List both hard and soft skills. Hard skills typically include experience with Google Analytics 4, Google Ads, Meta Ads Manager, SEO tools like Ahrefs or Semrush, marketing automation platforms, and content management systems. Familiarity with HTML, A/B testing tools, and CRM platforms like HubSpot or Salesforce is often valuable.

Soft skills matter just as much. Strong analytical thinking, project management, communication, and creativity are non-negotiable for any high-performing marketer. Highlight these traits prominently.

Education and Experience

Avoid arbitrary requirements like "must have a bachelor's degree in marketing" if it's not essential. Instead, focus on demonstrable experience: years of hands-on campaign management, B2B vs. B2C exposure, or industry-specific knowledge. The best marketers often come from non-traditional backgrounds.

For senior roles, you might require five-plus years of experience leading paid media or SEO programs. For junior roles, focus more on aptitude, curiosity, and willingness to learn.

Tools and Technologies

List the platforms the role will use day-to-day. This helps candidates self-qualify and signals the maturity of your marketing stack. Include analytics tools, ad platforms, CRMs, project management software, and any AI tools your team has adopted.

If your team works with SEO services agencies or paid media partners, mention that the role will collaborate with external vendors and manage agency relationships.

Performance Metrics

Clarify how performance will be measured. Will the role be evaluated on lead volume, MQLs, ROAS, organic traffic, or pipeline contribution? Tying the role to clear metrics helps both the company and the hire stay aligned on success.

Culture and Growth Opportunities

Top candidates choose employers based on growth potential and culture as much as compensation. Describe your company's mission, values, and how this role fits into long-term plans. Mention learning budgets, mentorship, conference attendance, or any unique perks that set you apart.

Need Help Building Your Marketing Function?

If you're hiring for a marketing role but want expert support in the meantime, hire AAMAX.CO for digital marketing services. We act as your fractional marketing team, helping you scale until your in-house hire is fully ramped — and beyond.