Digital MarketingDoes Answer Engine Optimization Replace SEO
Answer engines like AI chat assistants and generative search results are changing how people find information, and many marketers now wonder whether AEO makes traditional SEO obsolete. The short answer is no: answer engine optimization is an extension of search engine optimization, not a replacement for it. This guide explains what actually changes, what stays the same, and how to build a strategy that wins in both worlds.
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