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Insights & Resources

Our Blog

Expert insights, industry trends, and actionable tips to help you stay ahead in the digital landscape.

Does Pinterest Help SEO

Digital Marketing

Does Pinterest Help SEO

Pinterest is a visual search engine with long-lived content and real referral power. Learn how Pinterest supports your SEO through discovery, traffic, keyword insight and brand demand, and how to optimise pins and boards the right way.

Boost Your Online Presence

Do It Yourself SEO 2016

Digital Marketing

Do It Yourself SEO 2016

In 2016 mobile overtook desktop, machine learning reshaped rankings, and DIY SEO had to grow up. Here is the do it yourself playbook of that year, the tactics that still hold up, and the traps that are still costing websites traffic today.

How to Send SEO Reports

Digital Marketing

How to Send SEO Reports

A strong SEO report does more than list numbers; it explains progress, justifies budget and sets the next priorities. This guide covers what to include, how often to send, which format to choose and how to present findings to non-technical stakeholders. Use it to turn reporting from a chore into a client retention tool.

Can Shoify Sites Be SEO

Digital Marketing

Can Shoify Sites Be SEO

Shopify stores can absolutely rank well in organic search, but the platform has quirks that trip up most merchants. Here is a practical breakdown of Shopify's SEO strengths, its structural limitations, and how to optimize a store for sustainable traffic.

Does Shopify Affect SEO

Digital Marketing

Does Shopify Affect SEO

Shopify gives merchants a fast, secure foundation but also imposes URL structures, duplicate content quirks and theme limitations that can quietly cap organic growth. Here is exactly how the platform affects SEO and what you can control.

How to Test SEO Ranking

Digital Marketing

How to Test SEO Ranking

Checking your position in Google is harder than it looks because results are personalised, localised, and constantly shifting. This guide explains how to test SEO rankings accurately using Search Console, rank trackers, and controlled manual checks. You will also learn which metrics actually predict traffic growth.

How to Use SERPS in SEO

Digital Marketing

How to Use SERPS in SEO

Search engine results pages are the single richest free research resource available to any SEO professional. This guide shows you how to read a SERP for intent, competitiveness, and content format, how to mine SERP features for opportunity, and how to build a repeatable analysis workflow. Every recommendation is grounded in what you can observe directly in the results.

What Does SEO Accy Mean

Digital Marketing

What Does SEO Accy Mean

"SEO accy" is shorthand people use for two different things: an SEO account or accuracy within SEO reporting and data. This article clears up the confusion, explains how SEO accounts are structured and managed, and shows why data accuracy is the difference between a campaign that grows and one that guesses.

How to Forecast SEO Row

Digital Marketing

How to Forecast SEO Row

SEO forecasting turns keyword data into a defensible traffic and revenue projection that stakeholders can actually approve. This guide walks through building a forecast row by row, from search volume to conversions to expected return. It also covers the assumptions that make forecasts fail and how to protect against them.

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