Social media is growing faster than ever. In 2025, there are around 5.66 billion social media users worldwide. This number is more than half the world's population. And many of these registered users spend about 143 minutes on social media each day, including scrolling and sharing content.

Many people on social media are worried about how to grow their social media accounts or business pages. Growing your social media account is no longer easy. Both individuals and businesses struggle nowadays to stand out online.

In this blog post, we are going to share some actionable tips that will help you grow your social media the right way. So, stick around to learn how to build a social media presence that lasts with a perfect strategy, not luck.

Why Growing on Social Media Is Harder Than It Looks?

Social media platforms began to take off in the early 2000s, with each new platform launch giving it a boost. At that time, growing social media accounts or pages was not very difficult. Users post often, stay active, and the numbers keep on rising.

But those things do not work nowadays. Growing social media has become harder, and the primary reasons are massive competition (as the number of users is now more than half the world's population) and continuous algorithm changes. Every second, thousands of new posts are posted online. All of them compete for visibility online.

Social media platforms now focus more on engagement metrics such as:

• Likes
• Comments
• Saves
• Shares

That means if people are not interacting with your posts, none of the social media platforms will keep on showing them to other users.

Another reason it's difficult to grow social media is inconsistency. A mistake many people make is posting randomly on social media. They follow trends without a strategy and still expect instant results.

Today, social media success does not happen overnight. Algorithms that power social media platforms need time to understand a user's audience, test what works, and maintain consistency, even when growth feels slow.

So if your posts don’t perform well right away, it doesn’t mean you’re failing. It simply means you need a smarter plan. And that is what we are going to tell you, how you can do that.

Top Tips to Grow Your Social Media Smartly

As we just mentioned earlier, to grow your social media accounts, you now need to be strategic. There are various tips, or you can say strategies, that, by following, you can grow better on social media.

Here are some of the top tips that can help you grow on social media.

1. Define Your Goal First

Whether it is your personal social media account or a business page you want to grow, never start posting unless you have a defined goal. Before posting, you need to know why you are on social media in the first place.

This is necessary because without a clear goal, your content will scatter and go directionless, no matter how great a post you have crafted. Have a goal defined:

• Guides you with tone
• Content style
• Measure success

For example, if you want to build brand awareness, your focus should be on reach so that as many people as possible see your content. However, if you are working on a business page focused on increasing sales, you will need to create posts that lead people to your website or product page.

And if you are looking to build a community, your priority should be engagement, which you can increase by:

• Replying to comments
• Starting conversations
• Building trust

Defining your goal also helps you track progress more accurately. Instead of guessing, you will get to look at meaningful numbers such as:

• Saves
• Shares
• Link clicks
• conversions

So, when you know your purpose, every post starts to work toward something bigger and valuable.

2. Choose the Right Platform

There’s a mistake many people make, and then complain that they're having trouble growing on social media. And that mistake is publishing the same content on multiple social media platforms all at once.

There’s something important you people out there need to know. Not every social media platform is for every niche or audience. Picking the right social media platform is crucial for them because it determines who sees their content and how effectively they can grow.

So it's better not to be everywhere at once. Focus on one or two platforms that match your goals.

Here’s a quick guide to help you choose:

• Facebook and Instagram are good for visual brands and lifestyle content. Use them to showcase products or creative visuals.
• TikTok is a good option if you want to become a social media influencer or want to share videos that appeal to a younger audience.
• LinkedIn is ideal for B2B content, sharing professional insights, and creating a personal brand.
• YouTube is perfect if you want to share content that educates or entertains, but in the form of long-term storytelling.
• X (Twitter) works well for news, opinions, updates, and quick conversations.

3. Optimize Your Profile/Page

Profile information is the first thing that people notice whenever they open a social media account or page. If your profile is weak, people will instantly leave. If you want them to stay and become your followers, you will have to build a strong profile. And here’s what you should do to make a strong profile.

• Profile Picture: Use a clear image that represents you or your brand. For businesses, a logo works best. For personal brands, a professional photo is ideal.
• Bio: Make it simple and informative. Must indicate who you are, what you do, and who you help in a few sentences. Target keywords here that your audience might search for.
• Links: Add a link to your website, store, or a link-in-bio tool. This will help you guide people to your most important content.
• Consistency: Keep your branding consistent across platforms. Especially the colors and style; they should both match.
• Usernames: Use the same handle on all platforms if possible. It makes it easier to find and remember. Using a username checker, you can check the availability of a username across different social media platforms.

4. Create Valuable and Consistent Content

Consistency is one of the most important things for standing out on social media. Posting regularly now matters more than what you post. But this does not mean that content is less important. Valuable content has its own place. It is the one that:

• Bring the audience back
• Encourage shares
• Help increase organic visibility

Here’s how you can approach it:

Focus on Value

Make sure that the content you are going to post is either:

• Educate
• Entertain
• Inspire
• Solve a problem

Do not push content just for the sake of consistent posting.

Use Different Formats

Do not stick to publishing only one type of content. Mix up different types of content, such as:

• Images
• Short videos
• Reels
• Carousles
• Documents
• Articles
• Stories

Publish more of the one that performs better among the aforementioned content types.

Use Storytelling

Sometimes, even simple ideas become engaging stories. So don’t forget to leverage storytelling. It can be a powerful tool to help you grow your social media presence. This can include sharing:

• Behind-the-scenes moments
• Customer experiences
• Lessons learned

Stories are known for creating connections and making your content memorable.

Plan Ahead

A good strategy to stand out on social media platforms is making use of a content calendar to plan posts. This helps avoid last-minute stress and keeps your messaging aligned with your goals.

5. Use Visuals and Trends Wisely

If you want to get instant attention on social media, visuals are the way to go. Visual content usually gets noticed faster and is more likely to be shared. But you know what, it is not just about looking good; it is about using visuals and trends strategically.

Below is how you can make visuals work for you.

High Quality Visuals

Make sure to use visuals, e.g., images or videos that are clear and bright. Sometimes, simple things work too, but they should be genuine. Regarding visuals, you can easily design them with tools like Canva.

Trends

Another good way is to post visuals of what's trending at the time. Or you can also participate in social media challenges, sounds, or formats on platforms like TikTok or Instagram Reels.

But there is one thing that you should keep in mind when posting about trends, especially when you are running a business page. You must ensure that the content of the trend you are going to participate in aligns with your brand.

Interactive Elements

Posting on social media makes followers feel involved and boosts engagement. For this, you need to use interactive elements. Many social media platforms nowadays seem to favor posts with interactive elements.

For example, you can generate a QR code to redirect the audience to your website or a product page. You can also use them to offer discount coupons. Or you can make use of polls, question stickers, quizzes, or sliders in your stories. All of these are eye-catching, and users are likely to engage more with them.

6. Engage Actively with Your Audience

Until now, we have talked enough about defining goals and posting the content. But you know what, posting alone won't help you grow much. No matter how consistent you are. In short, growing on social media is not a single thing to do.

Besides posting the content, you also have to engage with others and build relationships. People only follow and trust accounts that feel real human. So, if you want to grow on social media, focus on building trust, loyalty, and a genuine community. And here’s how you can do it effectively.

• Reply to comments and messages.
• Ask questions to encourage conversations.
• Show appreciation to those who follow you.
• Jump into the conversation with other creators in your niche.

Bonus Tip: Set aside 10-15 minutes daily just to interact with others. These include replying, commenting, and engaging with the posts from other creators in your niche.

7. Collaborate with Others

Collaborating with others is another fast way to grow social media presence. When you team up with another creator or brand, you both gain exposure to each other’s audiences. In fact, by collaborating with fellow creators, you can instantly double your reach all without spending a penny.

To make your collaborations work effectively, here’s what you should do:

• Search for the right partner who is working in a niche similar to yours.
• Plan mutually beneficial ideas that offer value to both sides.
• Show authenticity when publishing content, as the audience today is smart enough to spot partnerships.
• Promote each other by tagging in posts, sharing each other's content, and mentioning each other in the comments.

Common Mistakes to Avoid

Many of the social media users unknowingly make some mistakes that slow down their growth. Below, we are sharing a few common ones among them. Avoiding them will help your efforts pay off faster.

Buying fake followers.

Do not ever do that. They might look impressive, but the thing is that fake followers don’t engage or convert. So why waste money?

Ignoring comments and messages.

Social media is a two-way street. If you are not responding to the people who are engaging with your content, you are making a blunder. It will make your followers feel impersonal and discourage interaction.

Using unrelated hashtags.

Many people overload their posts with too many irrelevant hashtags. In fact, sometimes hashtags count for more than the post content. Well, posting with irrelevant hashtags only hurts your social media visibility. It makes your content look spammy. So, focus on hashtags that truly match your niche.

Bottom Line

This blog post has walked you through the top tips that can help you grow on social media platforms. By consistently following these tips, you can grow your social media presence, build trust, and create a community that lasts.

Last Tip: Start small, stay consistent, and your growth will follow.