Why You Might Need to Delete a Semrush Project

Semrush projects are containers that hold your Site Audit, Position Tracking, On Page SEO Checker, Backlink Audit, Social Media and other tool configurations for a specific domain. Every subscription tier includes a fixed number of project slots, along with limits on tracked keywords and crawled pages. Over time those slots fill up with client sites you no longer manage, competitor domains you investigated once, test projects created during onboarding and duplicates created because someone entered the domain with a slightly different prefix.

Deleting stale projects frees slots and, more importantly, frees the tracked keyword and crawl budget attached to them. It also reduces noise in your dashboard and in your notification emails, which makes genuine alerts easier to notice. That said, deletion is permanent, so a little preparation prevents regret.

How AAMAX.CO Can Help You Get More From Your SEO Tools

Owning a powerful SEO platform is not the same as extracting value from it, and most teams use a fraction of what they pay for. At AAMAX.CO we set up and manage tracking properly for our clients, configuring audits, keyword sets, competitor benchmarks and reporting dashboards so the data actually drives decisions. Our SEO services include ongoing monitoring, monthly reporting and prioritised action plans rather than raw exports. We are a full service digital marketing company offering web development, digital marketing and SEO worldwide, so when an audit reveals technical debt, our developers can fix it rather than leaving you to find someone who can.

Before You Delete: Export What You Need

Deleting a project removes its historical data, and that history cannot be recovered. Take a few minutes to export anything of value. From Position Tracking, export your rankings history and visibility trend so you retain a record of performance. From Site Audit, export the latest crawl report including the issues list and the health score history, which is useful for demonstrating progress over time. From Backlink Audit, export your link list and any disavow file you have built, because rebuilding a disavow file from scratch is genuinely painful. From On Page SEO Checker, export your idea lists if you plan to continue acting on them.

Also note your configuration details before deleting: the tracked keyword list, the device and location settings, the competitors you added and any crawl scope rules. If you ever need to recreate a similar project, having that configuration saved turns a thirty minute setup into a five minute one.

Step by Step: Deleting a Project in Semrush

Log in to your Semrush account and open the Projects area from the main left-hand navigation. You will see a list or grid of all projects associated with your account, each showing the domain and the tools currently enabled. Locate the project you want to remove, using the search field at the top if the list is long.

On the project row or card, look for the options control, usually represented by three dots or a gear icon at the right-hand side or top corner. Click it to open the context menu, which typically contains options to edit the project, view project settings, duplicate and delete. Select the delete option. Semrush will display a confirmation dialog warning that all data associated with the project will be permanently removed. Read it, confirm you have the right project selected, and confirm the deletion.

Alternatively, open the project itself and access project settings from within the project view, where the delete option is also available. If your account has multiple users, note that permissions may restrict deletion to the account owner or to users with admin-level access, so a manager-level user may not see the option at all.

What Happens After Deletion

The project disappears from your list immediately and its slot becomes available for a new project. Tracked keywords attached to that project are released back into your allowance, as are crawl pages if the project was consuming a share of your audit budget. Scheduled reports tied to the project stop sending, and any shared report links associated with it stop working, so tell colleagues or clients before you delete anything they rely on. Historical graphs are gone, and recreating a project with the same domain starts the history from zero rather than restoring the old data.

Better Alternatives to Deleting

Deletion is not always the right move. If you simply want to reduce noise, disable notifications for the project instead of removing it. If you need to free tracked keywords but want to keep the site's history, trim the keyword list rather than deleting the whole project. If you want to reduce crawl consumption, lower the crawl page limit or narrow the crawl scope in Site Audit settings. If a client relationship has ended but might resume, consider keeping the project until your next billing cycle, then decide.

If the problem is a duplicate created by an incorrect domain entry, edit the existing project's domain settings where possible, or delete only the true duplicate and keep the one with the longer history. Where you are handing a project to a client or another agency, use the sharing and user management features to transfer visibility rather than deleting and asking them to start again.

Keeping Your Project List Clean Long Term

Adopt a simple convention so this does not become an annual clean-up chore. Name projects consistently, ideally including the client or brand name and the market. Review your project list once a quarter, exporting and removing anything dormant for more than two reporting cycles. Document who owns each project and what reports depend on it. Standardise your default configuration for new projects so every audit and tracking setup is comparable across clients, which makes benchmarking far more useful.

Let Us Run Your SEO Monitoring Properly

Tool housekeeping is a small task, but the underlying issue is usually bigger: data that nobody is turning into decisions. Hire AAMAX.CO for SEO services and we will manage your tracking, audits and reporting end to end, delivering clear priorities instead of dashboards nobody opens. We also run performance-focused digital marketing campaigns and offer GEO services to help you measure and grow visibility inside AI-generated search experiences.