Why a Sample Strategy Helps

One of the fastest ways to understand what a strong marketing plan looks like is to see one in action. Theory is helpful, but a concrete example shows how every component fits together. In this sample, we will walk through a fictional but realistic strategy for a B2B SaaS company called NorthCore. The same framework applies to almost any business, and it mirrors the playbook we use at AAMAX.CO when designing strategies for our clients.

By the end, you will have a clear template you can adapt to your own brand, regardless of industry or budget.

Business Snapshot

NorthCore sells project management software to mid-market construction firms. Average contract value is twelve thousand dollars per year, sales cycles average sixty days, and most deals start with a content download or product demo. Their primary growth bottleneck is a lack of qualified pipeline. The leadership team wants to triple inbound demos within six months without doubling the marketing budget.

This kind of clarity, what the business sells, who buys it, and what is currently broken, is the starting point for any useful strategy. Without it, channel choices are guesses.

Strategic Goals and KPIs

The strategy sets three primary goals for the next two quarters: triple monthly demo requests, reduce cost per qualified lead by thirty percent, and grow organic sessions from priority keywords by one hundred percent. Each goal has a measurable KPI: number of demos booked, blended CPL across paid channels, and ranked keywords in the top ten positions.

Importantly, every tactic the team approves must clearly serve at least one of these goals. Anything that does not is removed from the plan, no matter how trendy or appealing.

Audience and Positioning

The ideal customer is a construction operations leader at a firm doing between fifty and three hundred million in annual revenue. They struggle with manual scheduling, fragmented communication, and a lack of real-time project visibility. NorthCore positions itself as the construction-specific operating system that replaces five disconnected tools with one platform built for the trade.

This sharp positioning influences everything: ad copy, landing pages, sales scripts, and the editorial direction of the entire digital marketing program.

Channel Mix and Roles

The strategy uses four primary channels, each with a defined role. Search engine optimization targets long-term organic growth around problem-aware and solution-aware keywords. Google ads capture bottom-of-funnel intent for terms like construction project management software. LinkedIn ads drive awareness and content downloads with the ideal buyer profile. Email nurtures every captured lead with case studies and product education.

Notice that no channel is included for its own sake. Each one solves a specific funnel problem and has a clear KPI. The strategy is also intentionally narrow; rather than spreading thin across eight platforms, NorthCore goes deep on four.

90-Day Roadmap

In the first month, the team focuses on foundations: rebuilding the demo landing page, setting up GA4 with conversion tracking, launching three core comparison pages, and starting an SEO content plan around twelve high-intent keywords. Paid campaigns are built but kept to a controlled test budget.

In month two, paid spend scales on the campaigns showing the lowest CPL, content production accelerates to two articles per week, and a LinkedIn awareness campaign launches with a gated industry report. Social media marketing efforts are concentrated on LinkedIn, where buyers actually spend their time.

By month three, the team optimizes based on data. Underperforming ad groups are paused, top blog posts are expanded into pillar pages, and email sequences are personalized by company size. Reporting cadence is fully established with a weekly internal review and a monthly executive summary.

Budget Allocation

The total monthly budget is split with intent. About forty percent goes to paid media, thirty percent to content and SEO, twenty percent to design and conversion-rate optimization, and ten percent to tools and analytics. The split prioritizes channels that produce both immediate pipeline and long-term compounding value.

Every dollar is mapped to expected outcomes, and the budget is reviewed monthly. If a channel underdelivers for two consecutive months, budget is reallocated to better-performing efforts.

Risk Management and Future-Proofing

A modern strategy also accounts for change. Search behavior is shifting toward AI-powered answers, so the plan includes a workstream on generative engine optimization to ensure NorthCore is referenced in AI search results, not just traditional ones. This single decision can protect organic traffic for years as the search landscape evolves.

Other risks, such as ad platform policy changes or seasonal demand dips, are addressed by diversifying channels and maintaining a strong owned-media foundation through email and content.

How We Build Strategies Like This for Clients

The sample above mirrors the way we work with real clients. We start with a discovery sprint, define goals and audiences, choose channels intentionally, build a 90-day roadmap, and instrument everything with measurement. Whether you need a one-time strategic plan or full execution, our digital marketing consultancy services can adapt to your size and stage.

If you want a custom strategy designed around your business, hire us at AAMAX.CO and we will deliver a documented plan you can act on immediately.

Conclusion

A digital marketing strategy is not abstract; it is a concrete document that connects goals, audience, channels, KPIs, and a 90-day plan. The NorthCore sample shows how each piece fits together. Adapt this template to your business, and you will replace random marketing activity with disciplined, measurable growth.