Understanding Digital Marketing Prices

One of the most common questions we hear at AAMAX.CO is, "How much does digital marketing cost?" The honest answer is that prices vary widely based on scope, channels, competition, and goals. Still, there are clear ranges and patterns that can help you plan a realistic budget for your digital marketing investment.

This guide breaks down typical price points across services so you can budget intelligently and avoid both overpaying and underinvesting.

SEO Pricing

SEO is typically billed monthly. Local SEO for small businesses ranges from $500 to $2,000 per month. National or e-commerce SEO programs often cost $2,500 to $10,000 per month, while enterprise SEO can exceed $20,000 per month due to the scale of content and technical work involved.

One-time SEO audits range from $1,500 to $10,000 depending on website size and depth. Content production is sometimes priced separately at $0.15 to $0.50 per word for high-quality, expert-written articles.

Paid Media Pricing

Paid media has two cost components: ad spend and management fees. Most agencies charge a percentage of ad spend (typically 10–20%) or a flat monthly retainer ranging from $1,000 to $7,500. Ad spend itself depends entirely on your industry and goals — some clients spend $2,000 per month, while others spend $200,000.

For Google Ads management specifically, expect to invest in both campaign management and ongoing optimization. The cost of running ads without skilled management almost always exceeds the cost of hiring a strong partner.

Social Media Marketing Pricing

Social media management ranges from $1,000 to $5,000 per month for organic content across two to three platforms. Adding paid social, influencer collaborations, or community management increases the cost. Premium creative production — short-form video, photography, and graphics — adds another $1,500 to $7,500 monthly.

Web Development Pricing

A custom marketing website typically costs $5,000 to $30,000+ depending on complexity, integrations, and design quality. E-commerce builds on Shopify or WooCommerce often start around $7,500. Headless or custom-coded sites for enterprise clients can run well into six figures.

Pricing should reflect not just design and development hours, but also strategy, copywriting, SEO foundation, and conversion optimization.

Consulting and Strategy Pricing

Strategic consulting is usually billed hourly or by project. Expect $150 to $500 per hour for senior consultants. Digital marketing consultancy projects with deliverables like channel audits, growth roadmaps, and quarterly planning typically range from $5,000 to $25,000.

Why Cheap Isn't Always Better

It's tempting to choose the lowest bidder, but cheap digital marketing usually means inexperienced teams, generic strategies, and disappointing results. The opportunity cost of poor execution often dwarfs any savings on retainer fees.

Instead, evaluate prospective partners on track record, transparency, and strategic depth. The right partner pays for themselves many times over.

Get Transparent Pricing With Us

If you want a clear, no-surprises quote tailored to your business, hire AAMAX.CO for digital marketing services. We'll walk you through realistic options at every budget level so you can invest with confidence.