Introduction

Hiring the right digital marketing manager can be the single most important decision your marketing department makes this year. A great manager combines strategy, creativity, analytics, and leadership in one role. At AAMAX.CO, we work with companies across industries and have seen firsthand how the right job description attracts the right candidates. In this article, we will walk through a complete, modern digital marketing manager job description and share insights on hiring for success in digital marketing.

What a Digital Marketing Manager Actually Does

The role has evolved far beyond simply running campaigns. Today's digital marketing manager is part strategist, part data scientist, part creative director, and part team leader. They are responsible for defining the digital roadmap, leading multi-channel campaigns, managing budgets, mentoring team members, and ensuring marketing efforts deliver measurable revenue impact.

Core Responsibilities

A strong job description should outline these responsibilities clearly: developing and executing digital marketing strategies, overseeing SEO and content marketing, managing paid advertising across Google, Meta, LinkedIn, and TikTok, leading social media and email marketing efforts, monitoring analytics and KPIs, conducting competitive research, managing agencies and vendors, and reporting performance to leadership.

Essential Skills to Look For

Look for candidates with proven experience across multiple channels, strong analytical skills, comfort with tools such as GA4, Looker Studio, SEMrush, HubSpot, and Meta Ads Manager. Soft skills are equally critical, including communication, leadership, project management, and adaptability. In 2026, AI fluency, prompt engineering, and an understanding of generative search are also rapidly becoming must-haves.

Sample Digital Marketing Manager Job Description

Position: Digital Marketing Manager. Reports to: VP of Marketing or CMO. Location: Remote or Hybrid. About the Role: We are seeking an experienced Digital Marketing Manager to lead our online marketing strategy and execution. The ideal candidate will be data-driven, creative, and passionate about driving measurable growth. Key Responsibilities include owning the digital marketing strategy, leading SEO, paid media, social, and email campaigns, managing the marketing budget, working closely with sales to align on lead generation, mentoring junior marketers, and reporting on performance metrics. Required Qualifications include 5 plus years of digital marketing experience, proven success with B2B or B2C campaigns, strong knowledge of analytics platforms, experience managing budgets, and excellent written and verbal communication.

What Salary to Expect

Digital marketing manager salaries vary significantly based on location, industry, and experience. In the United States, expect to pay between 75,000 and 130,000 dollars annually, with senior or specialized roles exceeding 150,000 dollars. International markets vary, but quality talent always commands a premium investment.

Hiring Tips for Better Results

Be specific about your industry, target audience, and channels. Avoid generic descriptions that attract unqualified applicants. Use practical assessments such as case studies or strategy presentations during interviews. Reference checks should focus on results, not just responsibilities. Ask candidates how they would integrate search engine optimization, Google ads, and social media marketing into a unified strategy.

Should You Hire In-House or Partner with an Agency?

Many companies face a critical decision: hire a full-time manager or partner with an experienced agency. An in-house manager offers focus and deep cultural alignment, while an agency offers diverse expertise and faster scaling. Many brands choose a hybrid approach, employing a manager internally while leveraging agency support for specialized channels. Our digital marketing consultancy often works directly with in-house teams to amplify their results.

Conclusion

Writing a strong digital marketing manager job description is the first step to building a powerful marketing team. Whether you choose to hire internally, work with an agency, or do both, clarity in expectations, skills, and goals is the foundation for success. Hire AAMAX.CO for digital marketing services and let us complement your in-house team with the strategy, execution, and expertise needed to win online.