5 Best MEDDIC Sales Training Companies to Close More Deals

MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. It's a sales qualification method that helps reps assess deals and understand how buyers make decisions. The top MEDDIC sales training companies are Flow State Sales, Force Management, and Sales MEDDIC Group. SOCO Selling and inspir’em are also on the list.

The five providers differ in how they teach MEDDIC. Some focus on live deal coaching, while others offer certification or training for teams across different locations.

Complex B2B deals can stall if sales reps miss important information. Sales reps may overlook who controls the budget, what the buyer needs, or who makes the final purchasing decision in the buyer’s company. These gaps can waste time and also put promising deals at risk.

The right MEDDIC sales training companies help reps apply MEDDIC to real sales opportunities. This can help improve win rates and long-term revenue. This guide compares five providers and explains what each offers so that you can find the right fit for your team.

What Is MEDDIC and How Does It Help Sales Reps Qualify Deals?

MEDDIC is a sales qualification framework. Reps can qualify sales opportunities by assessing the buyer's business needs, expected results, budget authority, and buying process. For example, a department manager may want your solution but need approval from a senior leader who controls the budget.

Sales reps must identify who makes the final decision and what criteria the company will use to choose a solution. This helps the rep assess whether the deal is likely to move forward.

MEDDIC covers six areas. These include Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion:

• Metrics: The measurable business results the buyer expects from a solution
• Economic Buyer: The person with overall authority to approve the purchase and its funding
• Decision Criteria: The requirements the buyer uses to compare options and choose a solution
• Decision Process: The steps, approvals, and timeline the buyer follows to make a purchase decision
• Identify Pain: The business problem the buyer needs to solve and its impact
• Champion: An influential person inside the buyer's company who actively advocates for your solution

There are also two common expansions of MEDDIC:

• MEDDICC adds a seventh area called Competition. This covers other vendors the buyer may consider.
• MEDDPICC adds two areas. The first is Paper Process, which covers the legal and procurement steps needed to complete a purchase, and the second is Competition.

What Are the 5 Best MEDDIC Sales Training Companies?

The five best MEDDIC sales training providers are Flow State Sales, Force Management, and Sales MEDDIC Group. You can also consider providers like SOCO Selling and inspir’em.

They offer different ways to train sales teams. This can include online, in-person, or hybrid methods. Some providers are best for live deal coaching. Others are best for customized MEDDIC training with certifications.

The table compares their training formats, methods, and regions to help you find the right fit:

1. Flow State Sales

Image via Flow State

Flow State trains sales teams through live deal coaching. Instead of teaching the MEDDIC framework once, coaches help reps use it on real sales deals. Teams can train online, in person, or choose a hybrid option. Flow State offers MEDDIC and MEDDPICC training led by its co-founders.

Managers also get tools to keep coaching their teams after the MEDDIC training sessions end. Flow State reports that clients have seen a 78% increase in MRR, a 44% increase in AOV, and 25% better forecast accuracy.

For pricing details, you need to request a quote.

2. Force Management

Image via Force Management

Force Management is one of the MEDDIC sales training companies for enterprise organizations. It teaches two methods together:

• Command of the Message helps reps explain their solution's value to buyers
• MEDDICC helps reps assess whether deals are worth pursuing

The Command Series includes professional certifications for these methods. Force Management also offers a Train-the-Trainer program. This lets companies train new hires and run internal refresher sessions.

Force Management serves clients worldwide. Its MEDDICC training combines live, instructor-led sessions with online learning and certification modules. Teams can train virtually, in person, or through a mix of both. Pricing depends on each company’s needs. Teams must contact Force Management for a quote.

3. Sales MEDDIC Group

Image via Sales MEDDIC Group

Sales MEDDIC Group offers customized MEDDIC training. It addresses the unique challenges and sales opportunities in your organization. The Sales MEDDIC Group leadership team includes Jack Napoli, a recognized figure in the development of MEDDIC.

Teams can choose virtual or on-site workshops. Training includes practical learning and reviews of live sales deals. Sales leaders can also get coaching on deal reviews.

After training, you get follow-up support to help teams apply MEDDIC consistently. Pricing isn't listed on its website. You should contact the company for a quote.

4. SOCO Selling

Image via SOCO Selling

From the list of MEDDIC sales training companies, SOCO Selling is best for distributed teams. Such teams may want flexible MEDDPICC e-learning. SOCO Selling combines a self-paced MEDDPICC Mastery course with live workshops.

It's trusted by companies to train over 50,000 sales reps around the world in 10+ languages. B2B, enterprise, tech, or SaaS teams can choose virtual or in-person workshops, or self-paced online lessons.

The MEDDPICC Mastery training pricing is as follows:

• MEDDPICC Mastery for Individuals: $299 for 12 months of access
• Five Course Bundle: $599 for one user and 12 months of access
• MEDDPICC Mastery for Teams: $899 for up to 10 users and 12 months of access

5. inspir'em

Image via inspir’em

inspir'em offers practical MEDDIC training for UK and European sales teams. Reps practice qualifying real sales deals during live workshops. This helps them apply MEDDIC to active sales opportunities.

Teams can attend in-person courses in London or join live virtual sessions. inspir'em also offers training built around a team's own sales deals.

For example, MEDDIC Foundations Live in London is listed at £1,200 per person including VAT. The price includes 12 months of access to online learning resources. Private team training has separate pricing, available on request.

Prices may change, so check inspir’em’s website for the latest rates before booking.

How Do You Choose the Right MEDDIC Training Company for Your Team?

Choosing among MEDDIC sales training companies starts with your team's needs. A large enterprise may need more support than a small startup. Compare each provider's training methods, delivery format, coaching, team size, and how providers track adoption. 

Use these factors to narrow your shortlist:

• Methodology: Choose MEDDIC, MEDDICC, or MEDDPICC based on your sales process
• Delivery Format: Decide whether reps need online lessons, live workshops, or hybrid coaching
• Coaching: Check whether one course is enough or reps need ongoing deal support
• Team Size and Region: Confirm the provider can train reps across your locations and time zones
• Measurement: Ask how the provider tracks adoption, lead quality, pipeline growth, and forecast results

FAQ

1. What is MEDDIC?

MEDDIC is a sales qualification framework with six areas. These areas include Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. Sales reps use it to understand the buyer's needs, expected business results, budget authority, and decision process before moving a deal forward.

2. What’s the difference between MEDDIC and MEDDPICC?

MEDDPICC adds two elements to MEDDIC. These are Paper Process and Competition. Paper Process covers the steps needed to finalize a deal, including legal checks and procurement. Competition covers other options the buyer may consider.

3. How long does MEDDIC training take?

It depends on the MEDDIC sales training provider you choose. Some online courses take just a few hours. Live workshops may last half a day or longer. Team programs can run over several weeks if they include coaching and practice on real deals.

4. Is online or in-person MEDDIC training better?

The best option depends on how your team learns and the support it needs. Online training suits teams in different locations or with busy schedules. Some courses are self-paced, while others include live coaching. 

In-person MEDDIC training programs allow reps to practice together and discuss real deals with a trainer.

5. How do you measure the ROI of MEDDIC training?

Compare the team's win rate, average deal size, sales cycle length, and forecast accuracy before and after MEDDIC sales coaching.

Managers can review deal notes to see whether reps identify buyer needs, budget authority, and decision steps. Then compare any changes in sales results with the total training cost. Keep in mind that lead quality, pricing, and market changes can also affect sales results.

MEDDIC Sales Training Companies: What Are the Key Takeaways?

MEDDIC helps sales teams assess deals before investing more time in them. MEDDIC sales training companies differ in how they teach the framework and support reps.

Flow State Sales focuses on coaching reps through live deals. Force Management uses a combination of MEDDICC and Command of the Message.

Sales MEDDIC Group provides customized sales training and deal reviews. SOCO Selling has self-paced MEDDPICC courses. You can also consider inspir'em for live training and team coaching.

When choosing the best MEDDIC sales training providers, think about what your team needs. Look at course prices, delivery methods, and post-training support services. The provider's fit with your team matters more than its name.

Sales training is one part of business growth. If you also want to attract more potential customers, explore AAMAX's digital marketing services.